Unbounce Review | Create 100% Engaging Landing Pages.

Unbounce Review | Quick Overview.

Overall Rating 4.5/5
G2 Rating 4.4/5
Capterra Rating 4.6/5

What Is Unbounce?

Unbounce is one of the top landing page builders that help you to convert more visitors into leads and customers. Use their 100+ highest engaging landing page templates to increase your conversion rate.

Unbounce has an easy drag and drops landing page builder functionality that helps you to build an attractive landing page in just a few minutes.

With their conversion intelligence tools, you can see deep insights into your created landing page. Enjoy the full functionality of Unbounce with 100+ integrations. Along with being a landing page software, it is also a key inbound marketing tool.

Get 14 Days Free Trial Of Unbounce

“Moving forward, we are using Unbounce for all of our landing pages!”
unbounce review by techsworm
Pamela B
Demand Generation Manager

Features List:

  • A/B testing.
  • Simple Drag And Drop Editing.
  • 100+ highly engaging landing pages templates.
  • Integration with Zapier, Zendesk, HubSpot, Aweber and 100 more platforms.
  • Popups and sticky bar features.
  • Real-time data dashboard.
  • Built-in Google fonts.
  • Optimized page sections.

Price List:

  • Launch – $80/Month.
  • Optimize – $120/Month.
  • Accelerate – $200/month.
  • Scale – $300/month.

What Is Unbounce – Details.

unbounce review

In simple words, Unbounce is a landing page builder. But that one-line definition is not enough for a great platform like this. So to define the actual powers of Unbounce let’s take a look at its history.

Unbounce was created in 2009 by Rick Perreault and his five fellows. The reason behind the invention of Unbounce was the frustration of building landing pages and its and time-consuming process.

So Rick and his team decide to build a platform to provide a better experience to marketers and invent Unbounce.

Unbounce was launched as the fastest way to create and publish a landing page. They introduce a simple drag and drop builder that helps you to create a landing page as you want. It is the easiest and fastest method for creating landing pages. Now, you don’t need a developer to create a beautiful and attractive landing page for your business.

Use Unbounce and simply create awesome landing pages by just dragging and dropping items. With Unbounce you can easily create landing pages, popups, and sticky bars.

They offer 100+ high-converting landing pages templates so that you don’t have to start everything from scratch. So in this Unbounce review, I am gonna teach you how to use it and create 100% engaging landing pages. So let’s start with its features.

Unbounce Features – Detailed Guide.

Although Unbounce is considered as a landing page builder that’s not the only thing it is good at. There are lots of other features available in its whole package which I am gonna discuss with you in this review of Unbounce.

Unbounce offers its features in three main categories which are-

  • Classic Unbounce.
  • Conversion Intelligence Platform.
  • Other Essential Features.

These categories help new users to understand its features more quickly in a better way. It also helps to avoid confusion among new users.

Let’s discuss these categories and Unbounce features in each category.

Classic Unbounce.

Classic Unbounce is originally the place where all the work of creating landing pages. This section is mainly built for engaging more visitors and converting them into your customers.

Here you can create landing pages, AMP, sticky bar, and much more. With A/B testing you can easily create the best version for your landing pages. This platform is a non-coders platform that means you don’t need any knowledge of coding language to build a landing page for your company.

They also provide well-crafted templates for different categories so that you don’t have to create everything from scratch. You can use 100+ templates to create your own unique landing page.

Classic Unbounce is a pack of two major tools. These tools are-

Classic Builder: This tool is mainly used to create unique landing pages.

Popups And Sticky Bars: To create sticky bars and popups for your landing pages.

Let’s discuss these tools in detail!

Classic Builder Features.

1.Simple Drag And Drop Feature: One of the best features that Unbounce introduced drag and drop editor for the landing page builder tool. You don’t need a developer or knowledge of coding to add or remove elements from your pages. Just add items from the menu and remove them whenever you want.

2.100+ Templates: Unbounce was created to make the work of marketers easy and less time-consuming. So they provide 100+ templates in different types of landing page formats so that you don’t have to start everything from scratch.

3.Accelerated Mobile Pages: “Over 53% users won’t stay on a page if its loading time is more than 3 seconds.”

Yeah, that’s true and that’s because AMP was introduced. In starting it was very difficult to create such pages as it requires some technical knowledge and skills but now with Unbounce Classic Builder you can easily create an AMP in just a few clicks.

4.Built-in Google Fonts: Most of the landing page builders provide one universal font option for all of your landing pages but that’s not true with Unbounce. It offers 950+ Google fonts so that you can easily choose one for your brand.

5.Auto Image Optimizer: Large size images make loading of a page very slow that’s why you will get an option of auto image optimization to optimize all of your images for your landing page without losing their quality.

Unbounce is full of such amazing features. The list of its great features is so huge that I can’t mention all of them in this single post but these are the main features in its classic builder. But if you want to know about all of its features then take a 14-day free trial and get access to all of its premium features.

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Integrations With Classic Builder.

  1. Integrate with Google Analytics to track traffic source, size location, and other information about your audience.
  2. Add integration with Zapier and share data and lead information with 1000+ supported apps via “zaps.”
  3. Integrate with Webhooks and send Unbounce form submissions to any server of Webhooks.
  4. Use top CRM integration like Zoho, Hubspot, Mailchimp, and more.
  5. Add Facebook pixels across all of your pages with the help of the script manager.
  6. You can also embed third-party tools like HotJar, Drift, etc.

Popups And Sticky Bar.

1.Two-Step Opt-in Forms: Now you can convert any button, image, or link of your website into a popup with the help of this tool. This will help you to keep your visitors focused and will increase your conversion rate. The popups won’t annoy your visitors and will only be visible on click.

2.Action-Triggered Popups: Customize your popups setting so that they only get triggered with the actions of your visitors. Set the time for popups to appear like on the arrival of visitors or on scroll down or when they click on any element.

3.Schedule Campaign Timing: You can schedule the timing of your sticky bars and popups according to your seasonal campaigns and plans.

4.Other Features:

  • Create popups and sticky bars that target your audience according to their location.
  • Target the audience of any specific page or set of pages by using Target By URL feature.
  • Or, use cookies to show popups and sticky bars according to the search history of visitors on your site.

Conversion Intelligence Platform.

This is the advanced level section that provides innovative modern tools so that you can create an efficient landing age with more ease.

CIP section is the sum of two main tools packages.

  1. Smart Builder: Provide modern AI tools that help you to create a unique landing page for your brand.
  2. The Smart Traffic: Set of Advance tools for measurement of your traffic and conversion rate.

Smart Builder Features.

1.Style Guide: This feature saves all of your typography, colors, and images for your brand’s landing pages so that you can easily use them again anytime all over the page.

2.Design Assistant Tool: It is a powerful tool to speed up your page creation process. This AI tool will provide you with recommendations to build highly converting landing pages. All the recommendations will be based on your audience, industry, and other data-backed templates.

3.Direct Domain Publishing: Public your landing page directly on the URL of your website without leaving the builder.

4.Builder Grid: Helpful for those who aren’t from a designing background. It guides you to while placing different items on your page so that you can create a flawless design.

5.A/B Testing: Check your main landing page variants and choose one with the highest conversion rate.

Smart Traffic Features.

1.Conversion Mapping: Helps you to identify the patterns of conversions. You will get complete insights about who is converting and which variant has the highest conversion rate.

2.Smart Traffic Insights: Discover new conversion opportunities based on smart traffic insights of Unbounce.

3.Visitors Attributes: This tool helps you to route your visitors on the basis of geolocation, timezone, device, browser by using sets of high-converting attributes.

Other Essential Features.

Single Sign-on: With a single SSO manage your username and passwords directly from one place.

Unlimited Users Space: You can add unlimited members of your team or agency. Add as many people as you want without any limits.

Free Hosting: Unbounce doesn’t charge any additional fee for hosting your landing pages, sticky bars, and popups. Their pricing plan will cover all the costs so you don’t have to pay extra charges.

IP filters: Keep track of only those clients which you want and ignore others by using the IP filter feature.

As I told you before that covering such a large list of Unbounce in one post is impossible but these are some main functions that Unbounce offers. You can learn more about this platform by signing up for their 14-day free trial.

Now let’s discuss how much this amazing platform will cost you.

Unbounce Pricing.

Unbounce pricing plans are very simple. They offer 4 main plans for their customers. These plans are-

  • Launch Plan for $80/month.
  • Optimize Plan for $120/month.
  • Accelerate Plan for $200/month.
  • Scale Plan for $300/month.

With every next plan, you will get some extra features. You can choose which plan is good for you on the basis of your budget and your requirements. Let’s discuss these plans and the features that come with every plan.

Launch Plan.

Best for beginners and small businesses.

This pricing plan is specially designed for beginners or small firms. It includes all standard features of Unbounce. You will get all the features that require to create a landing page successfully. With this plan, you can host up to 20,000 visitors per month. The cost of this plan is $80/month. Apart from this following features are also included in this plan-

  • 500 conversions.
  • 1 connected domain.
  • Access to their smart builder.
  • 2 users are allowed.
  • Unlimited sub-client accounts.
  • Access to classic Unbounce.
  • Popups & sticky bars.
  • Real-time analytics to track conversions.
  • All other standard features like image optimizer, fully customizable templates, etc.

Features Not Included In This Plan:

  • No feature from smart traffic is included in this plan.
  • AMP (Accelerated Mobile Pages).
  • A/B Testing.
  • DTR (Dynamic Text Replacement).

Optimize Plan (Highly Recommended).

Best For Small Marketing Teams Or Mid-level Businesses.

Although this plan is suitable for anyone it is most suited to small or mid-level business firms. This plan can help you to boost your conversion rate up to 30%. The price of this plan is $120/month. Following features are part of this plan.

  • Everything from the previous plan is included.
  • Up to 1,000 conversions and 30,000 visitors.
  • 3 connected domains.
  • All smart traffic features like visitors attributes and conversion mapping.
  • A/B Testing Feature.

Features Not Included In This Plan:

  • Accelerated Mobile Features Or AMP.

Accelerate Plan.

Best For Fastly Growing Companies Or Agencies.

If your company is in a growing stage or is growing at a constant speed then you need some advanced tools to boost your conversion rate. This pricing plan is specially designed for all companies like this and the cost of this plan is $200/month. Below is the list of features included in this plan.

  •  All features from the previous two plans.
  • Up to 2,000 conversions.
  • Up to 40,000 Visitors.
  • 7 connected domains.
  • All other classic and smart Unbounce features.

Features Not Included In This Plan:

  • This plan includes every single feature of classic and smart Unbounce.

Scale Plan.

For Large Scale Companies With Crazy Growth Rate.

This pricing plan includes all features of Unbounce. Every classic and smart feature is part of this plan. Plus…

  • Up to 3,000 conversions.
  • Up to 50,000 visitors.
  • 15 connected domains.

You are free to choose any pricing plan of Unbounce. Just keep in mind your requirements and budget. If your need does not satisfy with these 4 plans and you are looking for a larger pricing plan then you can contact their sales team by visiting their official website.

Now you know about the features and pricing plans of Unbounce but still, there is one thing left that we haven’t discussed in this SEMrush review yet. That thing is how to create a landing page with Unbounce. So I am going to provide you a very easy guide of this platform so that you can start with this platform like a PRO.

How To Create A Landing Page With Unbounce.

Unbounce interface is very easy so there is no chance of you getting confused. All the features are very easy to use. Plus, you don’t need any technical knowledge to create a landing page or sticky bar with Unbounce.

Follow this guide to build your first landing page with me!

1.Sign up for free trial or buy a plan.

To use the features of Unbounce you either have to sign-up for their free trial or buy a plan. You can start your free trial right now by clicking on the link. After creating your free trial confirm your email with Unbounce and enter the dashboard by filling up your email address and password. When you will enter the dashboard of Unbounce for the first time then it will look like this👇.

Unbounce dashboard

You can also watch the video to take a quick tour of this plarform.

2.Click On “Create New” Button.

Click on the “create new” button to start your new landing page. It will open a new window in front of you where you have to choose between smart builder and classic builder. In this Unbounce Review, I am going to use classic builder.

After choosing your builder click on the “start building” button to enter the next stage.

3.Choose the type of content and a template

As you know that you can create landing pages, popups, sticky bars, and AMP with Unbounce so, at this stage, you have to select the type of content that you want to create. For this review, I will select landing pages but you can create anything you want.

After choosing the type of content you have to choose a template for your content. Unbounce provides 101 templates for landing pages. You can select one of them or can start from scratch.

4.Choose a name for your landing page and start editing.

After choosing a template you have to name your landing page. You can give it the name of your brand. After doing all these steps successfully click on “start with this template” and start editing your landing page. On the left side of the classic Unbounce builder, you will get the list of items you can add to your page by dragging and dropping.

unbounce classic builder

You can add separate sections, boxes, texts, images, buttons, forms, etc to your page. You can also embed videos on your page if you want.

From the right side, you can edit all the properties of pages like Geometry, borders, backgrounds, text colors, and more. You can also set the conversion goals for your page.

See how easy it is to create a landing page with Unbounce. You can create sticky bars and pop-ups by following the same procedure and can publish them right after creating.


Still got questions about Unbounce read the F.A.Q. below to clear all of your doubts.

Is Unbounce a trustworthy platform?

Unbounce has more than 16k customers worldwide. Their revenue has just crossed the mark of $26.3M. Most of the big brands trust this platform for building landing pages and sticky bars & popups. I am also using this tool for more than 1 year and my experience is amazing. So in my opinion, Unbounce is definitely a trustworthy brand.

Is it easy to use Unbounce?

Unbounce is one of those platforms which has the most simple and easy dashboard. You don’t need technical knowledge to build a landing page with it. Even if you are using it for the first time you will get used to it very quickly. So yes it is very easy to use Unbounce.

How long does it take to learn Unbounce?

Only 2 minutes. Just watch the 2 minutes demo video of Unbounce and become an expert in building landing pages.

Ending this Unbounce review.

So this is my full review of Unbounce. I hope this article has helped you to understand all the basic and advanced features of this platform.

Now it’s your turn to create a landing page that suites your brand. Don’t forget to share your opinions and experiences with this platform.

I am waiting for your comment🧐.

Aakash Verma

My job is to test and try different business software and recommend the best one to others so that they can save their time and money.

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